The Vision Council is a non-profit trade association that represents a large core of members in diverse segments of the optical industry, from family-owned businesses to global companies. Membership is available to any person, firm or corporation whose primary business is the manufacturing or distribution of optical products and/or services. The Vision Council offers a wide variety of resources and tools for our members from market research to training to networking events.

In addition, by sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, the organization serves as a resource to the public looking to learn more about eyewear options.

Interested in Membership?

Learn about our Membership Levels and download the Membership Application here.

Consumer Marketing Programs for Members

Get in the know on The Vision Council's many consumer marketing programs that members are able to take advantage of – free of charge! – by checking out our new member kit.

What's New

  • The Results for National Sunglasses Day 2017 are In!

    Check out how National Sunglasses Day went viral this year, and how you can jump on The Vision Council's bandwagon to increase awareness of the importance of wearing UV-protective sunwear by participating in National Sunglasses Day 2018. Learn more here.

  • Eyecessorize Releases Fall/Winter 2017 Eyewear Trends

    The Vision Council's Eyecessorize campaign has released its fall/winter 2017 trends, featuring top eyewear and sunwear styles for men and women alike. Check out what's popular for the season on