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About Check Yearly. See Clearly.

Check Yearly. See Clearly. is a nationwide public awareness campaign to educate Americans about the importance of regular vision care.

Why is it important to promote vision care?

  • 1 in 4 children has a vision problem that can interfere with learning
  • More than 11 million Americans have an uncorrected visual impairment which can impact their quality of life
  • 1 in 3 seniors has a vision problem which makes them 200% more likely to be involved in an auto accident
  • As many as 2 million Americans have undiagnosed glaucoma which can cause permanent blindness if left undetected

How do we promote vision care?

  • Eye doctors' offices through patient education materials
  • Schools and libraries through partnerships with Reading Is Fundamental, Scholastic and many others
  • In the media through public service announcements and media campaigns on stories that tie into vision care
  • In communities through our network of national partners, including Wal-Mart, LensCrafters and other organizations and individuals interested in promoting vision care

How have we been successful?

Since its inception in 2002, Check Yearly has educated more than 100 million Americans through patient education, community partnerships, media relations, public service advertisements (PSA) and internet outreach.

In 2005, Check Yearly launched its most prominent initiative - a multi-year PSA campaign that includes television, radio and print executions.

The first PSA campaign, entitled "Here Kitty, Kitty", co-branded with Reading Is Fundamental, a national nonprofit literacy organization, focused on children's vision. The PSA earned the endorsement of the Ad Council (the pre-eminent authority on PSAs) and has generated more than 65,000 television, radio and print placements. The PSA campaign also received top honors from the American Advertising Federation in a Washington, D.C. ADDY® Award competition. The "Here Kitty, Kitty." television PSA was awarded an ADDY in the Public Service category, while the print version of the PSA walked away with a Certificate of Excellence.

Other notable accomplishments and activities for the Check Yearly campaign include:

  • In 2005, Check Yearly's media campaigns reached more than 25 million Americans.
  • In 2004, Check Yearly distributed vision-health kits to 40,000 elementary school nurses. The overwhelming response from this outreach demonstrated a clear need for vision-health education in schools.
  • This year, Check Yearly is conducting a major school outreach program with Scholastic, a leading publisher of children's books, classroom magazines and teaching aids. Check Yearly will distribute teaching guides to 166,000 classrooms across the country via Scholastic. With a 90 percent utilization rate of Scholastic publications, this is a great opportunity to educate hundreds of thousands of educators and millions of families on safeguarding children's vision.
  • Currently, Wal-Mart broadcasts Check Yearly audio announcements every other month in 2,700 locations. In addition, they also distribute millions of Check Yearly brochures each year.
  • More than 15,000 health professionals have helped the campaign distribute more than 30 million educational materials.

If you would like to promote vision care in your community through Check Yearly, please visit our Partner Resources center for more information.